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Uttam Bandhan |
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Chambal provides a wide range of services to the farmers to help improve agriculture and quality of life.
Chambal’s Uttam Bandhan is a community welfare initiative that tries to enhance the farmer’s income and quality of life. Uttam Bandhan is spread out in ten states with around 80,000 farmers as its members. Services provided are customized taking a farmers' preference and packaging them according to the agro-climatic zones. Uttam Bandhan has had a cascading effect on around four farmers to a member.
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Uttam Krishi Sewaks |
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In the Uttam Bandhan programme the crucial link between the Company and the farmer is the Uttam Krishi Sewak. About 300 educated, unemployed youth from a rural background have been trained as Uttam Krishi Sewaks to provide best practices in agriculture and specialised services to farmers. They are self-employed and earn from commission on the sale of specialised products. Uttam Krishi Sewaks try and ensure that the farmers follow agricultural best practices.
Through proper training, demonstrations, expert opinion, quality inputs and non-farm income, the Uttam Bandhan farmer has been a gainer in terms of not just increase in income but also quality of life. |
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Soil and Water Test |
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Soil health is a matter of national concern. Soil and water samples are collected and tested for micro-nutrients and balanced inputs. Soil test reports are explained and the farmer is educated on the importance of proper soil health and micro-nutrients. Based on thousands of samples tested over the years, soil mapping is being done. The Agriculture Development Laboratories are located at Agra and Sriganganagar and satellite soil testing facilities have been set up elsewhere. The company does not charge any testing fee from Uttam Bandhan member farmers. |
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Dissemination of Information |
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Crop and product demonstrations, field demonstrations and farmer meets are conducted regularly to educate farmers on latest farm practices. Farmers are given training on specialised services that vary from cultivation of medicinal and horticulture crops, vermi-culture and the use of bio-fertilisers. A dedicated farmer website uttamkrishi.com, farmer helpline- Hello Uttam and mailers such as ‘Chambal ki Chitthi’ are important channels to share information with farmers. Chambal also actively partners Government Departments, Agriculture Universities, Agriculture Research Stations and Krishi Vigyan Kendra’s under Public Private Partnership to serve the farmers. |
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Alternate Source of Income
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Uttam Bandhan looks beyond land and water to increase a farmer’s income. Breed improvement and Animal Health Care camps are regularly organized and farmers are educated on proper feed and mineral mixtures for good returns. Goat rearing, turkey farming, bee keeping, backyard, poultry etc. are other sources of income for farmers and Uttam Bandhan drives them to enhance income through proper training and making the facilities available at the doorstep. |
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For office addresses |
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